When it comes to marketing your business, video content is a very powerful tool! However, in order to properly harness that power you need a strong foundation. This underpinning is built through the creative concept process. And this is where a professional video production company can really help take your business to the next level. So what exactly is Creative Concept? Some would say it's the "genesis" the beginning idea. While true, in reality it's so much more than that. Ultimately, it's determining how we tell your story in an impactful and effective way! The way we achieve this goal is to start by looking at your business from a holistic viewpoint. Everything from how your business functions to how you're currently positioning your brand. We need to have a unique and creative idea, but we also need to look at your target audience. We need to understand where they live and where they get their information. In addition to high visibility the video also needs to connect with your target. As a boutique video production company, we'll be working very closely with you to understand the full scope of your business and the audience you're looking to attract.
When building a house you would start with a firm foundation and work your way up. Video production is the very same. Having a creative concept meeting is the beginning of that construction. That being said, you don't necessarily have to come in with an idea already in place. After all, that's sort of why we're here, right? If you have an idea, that's fantastic! If you don't, that's also not a problem. We meet clients where they are in the video production process and take them where they need to be.
There's a lot more that goes into the creative concept process that we'd be more than happy to discuss with you, but for now, start brainstorming!