Animation may be the most misunderstood part of the video production process, but once understood, it is truly awesome! When most people think about animation the first thing that comes to mind is the traditional "animated cartoon." Sometimes these cartoons are incorporated into the video production or they just are the production! What some people may not realize is that there are actually many styles of animation. At Edge of Story Films we work mostly with the animation style of motion graphics. Motion graphics are generally used in almost every single video production and are incredibly popular. This style of animation is used in a myriad of ways, but where it really shines is in its ability to take complicated subjects and simplify them in a visually stimulating method. This is why explainer videos are typically animated. Most people are visual learners and motion graphics do an amazing job of helping to conceptualize an idea. It's possible to have an entire video created with motion graphics, but they are an integral part to every live action video as well. Check out this list below of a few different ways motion graphics can be incorporated into your next video.
Animated typography, animated icons, logo animations, lower thirds (text ID title), animated seamless transitions, self-drawing lines, animated titles, graphic loops, UI animations.